Image Credit; SAARA
For release - 8th September 2022
Brilliantly bold, defiant and determined, S.A.A.R.A brings the essence of her latest release ‘Deliverance’ to life in her forthcoming video that serves to remind us to never give up on realising your dreams.
August 2022: Perfectly timed for the summer, ‘Deliverance’, the third release by the electrically eclectic London based producer, bass player, singer and sound artist; S.A.A.R.A had us captivated immediately with an energetic pounding drum intro, her dreamy vocals and seriously catchy woodwind hooks. Now, the long awaited video will follow, set for release on Thursday 8th September.
"’Deliverance’ offers a meticulous recipe between jazz, funk and old-school vocal touches. It's totally delicious.” - Indie Chronique
You never know what you're going to get with S.A.A.R.A, and on her latest single "Deliverance," she surpasses all expectations. - Buzz Music
“It is impossible to listen to this melody and not feel the weight of the world lift off your shoulders.” - Otherside Reviews
“Deliverance’ is an anthem for those not willing to trade up what they know in their heart to be true. It’s a song for those no longer able to compromise on following their dreams, even if the journey is of Odyssean proportions.” - S.A.A.R.A
The video, shot in East London, is a technicolor explosion of power and determination that speaks to the essence of the track; to never give up on what you are searching for in life, love, and truth. Leaning into the aesthetics of the track, S.A.A.R.A delivers a video rich with 1970’s stylistic overtones and a nod to afrofuturism, inviting the audience further into her world of alchemy where a breadth of influences combine to make something truly unique whilst feeling charmingly familiar.
S.A.A.R.A comments; “I wrote ‘Deliverance’ when reflecting on my own journey with making music. After many years of putting it off, postponing, and worrying that it was beyond my grasp, I finally decided to listen to that little courageous voice from within that said all I had to do was give it a shot, make a start and see what happens next. Needless to say life went from feeling grey to a carnival of colour as I found my voice and autonomy as a musician. I wanted to capture that experience in the video”.
Taking the opportunity to continue to explore the scope of her creative prowess, Sara styled and directed the video, supported by an incredible crew of female talent from ethnically diverse heritages. “That in itself felt like an act of defiance and a celebration of the song. We were a team of women who are all ready to take up space and make some noise” S.A.A.R.A notes.
With a loyal, growing fanbase (1K+ on Instagram), she has been featured as Woman of the Week by Lydia Greatrix on Gorgeous FM with her music premiering on the Super Nova Radio Show by Lucas Gil on Glitter Beam Radio and The Outerglobe show by Debbie Golt on Resonance 104.4FM & Threads Radio. Onstage, S.A.A.R.A delivers electrically charged shows that command the audience to dance. Tickets to her first hybrid show at October Gallery following her debut release, ‘Grace Jones’ (September 2020) sold out in 48 hours, with 800 international viewers joining the livestream. In November 2021 she supported Dele Sosimi’s Afrobeat Experience at the Jago, London, signalling that the band are fast growing into a must-see live act.
Sara’s journey so far has been reliant on the resilience that is so rapturously captured in her latest release. In her writing and as an artist, S.A.A.R.A refuses to conform to an outdated industry rhetoric regarding being a woman in music. Standing up for what she believes in, her sound is nothing shy of innovative.
VIDEO CREDITS
Director, stylist - S.A.A.R.A
Producer - Sheerin Aswat
MUA - A Touch of Blu
Choreography - Angel Baker, Izzy Baker
Editor - Gurujan
TRACK CREDITS
Written by S.A.A.R.A
Produced by S.A.A.R.A, Mackadena and Adriano Desire, Tracking Engineer Michael Frayer
Vocals, Bass, Keys - Sara Belle
Flute - Rebecca Speller
Tenor Sax - Nick Evesham
Bassoon - Thomas Porter
Drum programming - Mackadena
MEDIA TOOLS
EVENT: ‘Deliverance’ Video release September 2022
TRACK SOUNDCLOUD LINK;
TAGS TO COPY/PASTE: Afrofuturism, Afrobeat, EDM, Experimental-EDM, EDM-pop
FOLLOW:
WEBSITE; https://www.saara.co.uk/
INSTAGRAM: https://www.instagram.com/s.a.a.r.a.m.u.s.i.c/
FACEBOOK: https://www.facebook.com/SAARALONDON/
TWITTER: https://twitter.com/SAARA_LONDON
SPOTIFY: https://open.spotify.com/artist/0FdWc6ifvi4qnWyGMIG6RZ
For additional information, product or to request an interview:
Whitney Asher | Mixtape PR
Phone: 07834 602 401
Email: saara.music.london@gmail.com