For Release March 2022:
Experimental EDM composer S.A.A.R.A releases Afrofuturist ode for those in pursuit of happiness.

January 10, 2022: Following her critically acclaimed second single ‘Forest’, genre defying EDM artist/composer S.A.A.R.A releases third single ‘Deliverance’, a rousing, Afrofuturist dedication to not giving up on finding what you are searching for in life and love. Blending electronic beats, synths and lush woodwind, S.A.A.R.A continues to challenge the boundary lines between experimental pop, afrobeat, EDM and new-wave. With a vocal delivery reminiscent of Blondie’s Debbie Harry and an instrumental arrangement that pays homage to Fela Kuti and Charles Mingus, ‘Deliverance’, feels contemporary and nostalgic in equal measure. 

Set for digital release on 24th March 2022, this offering from London based bass player and producer cements her unwavering stance to challenge the hegemony of the music industry.

“S.A.A.R.A is completely defying expectations” - Record the Resonance

“A sultry blend of jazz, dance and classical elements.”   - Get in Her Ears

“S.A.A.R.A. is definitely an artist to keep an eye on.” - Buzz Music

“One of the most interesting sonic symbioses ever seen!” - Roadie Music

“Deliverance’ is an anthem for those not willing to trade up what they know in their heart to be true. It’s a song for those no longer able to compromise on following their dreams, even if the journey is of Odyssean proportions.” - S.A.A.R.A 

S.A.A.R.A (Sara Belle), picked up the bass guitar and began her career in music serendipitously when invited to join her first band, City Lights (garage-rock), formed at her north London secondary school. Learning the ropes on the Camden gig circuit she soon grew to develop her own signature style on bass that led her to working with an array of other projects including Ezra Bang and Hot Machine (guerrilla-funk), Ash Walker (trip-hop) and Westerman (alt-pop). Working with such a broad range of artists inspired Sara to become more involved in songwriting and production in addition to playing the bass. 

After the breakup of her last band and following a ten-year hiatus, Sara found herself no longer able to dismiss the need to explore her own artistic agency. “It got to the point where the pain of remaining stuck, trying to ignore this creative calling within myself, outgrew the fear of taking the leap and embarking on the journey to discover my own sound” says Sara regarding her decision to enrol on an MA in Experimental Music in 2016. During her studies she became interested in the listener’s experience of sound, exploring how to create subjective compositions by constructing immersive, interactive sound installations. Through this, her confidence as a composer and producer began to grow, her focus now on creating tracks that feature a rich palette of sounds and inspire the listener to dance. 

Grounding her practice in experimentation emboldened Sara to operate outside convention, choosing to create electronic dance music that honours a breadth of influences including Gil Scott Heron, Sly and the Family Stone, Fela Kuti, Little Dragon, Bjork and Kate Bush. With a loyal, growing fanbase (1K+ on Instagram), she has been featured as Woman of the Week by Lydia Greatrix on Gorgeous FM with her music premiering on the Super Nova Radio Show by Lucas Gil on Glitter Beam Radio and The Outerglobe show by Debbie Golt on Resonance 104.4FM & Threads Radio. Onstage, S.A.A.R.A delivers electrically charged shows that command the audience to dance. Tickets to her first hybrid show at October Gallery on the heels of her debut release, ‘Grace Jones’ (September 2020) sold out in 48 hours, with 800 viewers joining the livestream. In November 2021 she supported Dele Sosimi’s Afrobeat Experience at the Jago, London, signalling that the band are fast growing into the must-see live act of 2022. 

Sara’s journey so far has been reliant on the reliance that is so rapturously captured in her latest release. In her writing and as an artist, S.A.A.R.A refuses to conform to an outdated industry rhetoric regarding being a woman in music. Standing up for what she believes in, her sound is nothing shy of innovative.

TRACK CREDITS

Written by S.A.A.R.A 

Produced by S.A.A.R.A, Mackadena and Adriano Desire,
Tracking Engineer Michael Frayer

Vocals, Bass, Keys - Sara Belle

Flute - Rebecca Speller

Tenor Sax - Nick Evesham

Bassoon - Thomas Porter

Drum programming - Mackadena

MEDIA TOOLS

EVENT: ‘Deliverance’ Single release March 2022

Press Pack for download: Deliverance EPK

PREVIEW SOUNDCLOUD LINK; Deliverance - SoundCloud / Deliverance - Radio Edit - Sound Cloud

TAGS TO COPY/PASTE: Afrofuturism, Afrobeat, EDM, Experimental-EDM, EDM-pop

FOLLOW:

WEBSITE; https://www.saara.co.uk/

INSTAGRAM: https://www.instagram.com/s.a.a.r.a.m.u.s.i.c/

FACEBOOK: https://www.facebook.com/SAARALONDON/

TWITTER: https://twitter.com/SAARA_LONDON

SPOTIFY: https://open.spotify.com/artist/0FdWc6ifvi4qnWyGMIG6RZ 

For additional information, product or to request an interview:

Whitney Asher | Mixtape PR

Phone: 07834 602 401

Email: saara.music.london@gmail.com